Large advisory sites rot when every sector page becomes a snowflake template and authors bypass CMS guardrails "just this once". Accessibility debt piles up and launches slip quarterly.
Audit and consolidation
We inventoried duplicate patterns and merged them into a disciplined template family: insights, sectors, people, and events shared scaffolding. Variance dropped; editors gained predictable slots.
Workflow with approvals
Structured workflows mirrored how partners actually review content — drafts, partner review, compliance flags — without forcing everyone into the same tool incorrectly.
Migration with redirects
Thousands of URLs moved with explicit redirect maps so equity and bookmarks survived. Broken-link reports fed cleanup sprints instead of panic releases.
Accessibility burn-down
Remediation tracked like engineering defects until new templates launched at AA for critical journeys.
Numbers we share
Publish lead-time index, template-variance reduction, and AA coverage — not engagement fees or pipeline metrics.